Born from a deep longing for home and a desire to simplify the bed-making process while offering natural, high-quality, sustainable bedding, I am creating sāng -a modern silk bedding collection. Enjoy the perfect blend of comfort, effortless bed-making, and sustainable luxury as sāng transforms your bedroom into a sanctuary of rejuvenating rest - where the simple ritual of making your bed becomes a moment of peaceful satisfaction.
Role: Visual Identity Lead
Working in close partnership with the founder, I developed the visual roadmap for this campaign. My role focused on translating the product’s core identity into a relatable visual experience for the viewer. This involved establishing the initial design language through product styling and photography, ensuring the imagery aligned with the brand’s mood. I carried this aesthetic through to execution, designing graphic assets for social promotion that maintained the established tone and drove engagement.
