Willspace

Role: Creative Lead & Multimedia Producer

In this campaign, I operated at the intersection of creative direction and technical execution. My role began with establishing the visual language through branding, photography, and model test shoots. To scale production, I managed a team of freelance graphic designers, ensuring brand consistency while maximizing efficiency.

Beyond content creation, I led the physical rollout of the campaign. This involved managing contractors for billboard installation and solving complex material challenges for the storefront. Specifically sourcing semi-transparent substrates that maintained image fidelity from the street while preserving visibility from the interior. I rounded out the campaign by producing a suite of video assets, ranging from A-frame and window displays to optimized short-form content for social platforms.