Willspace

Role: Creative Lead & Multimedia Producer
This campaign started from the ground up. I set the visual tone early through branding sessions, photography, and model test shoots, establishing a consistent look before a single asset went to production. From there, I brought on and directed a team of freelance graphic designers, keeping the creative vision tight across every deliverable without letting timelines slip.

I oversaw the physical installation of billboards and tackled one of the trickier problems of the project: finding the right semi-transparent substrate for the storefront that could hold image detail from the sidewalk while still letting light through from inside. Getting that material right meant the window worked as both signage and architecture. To close out the campaign, I produced the full suite of video content, including A-frame graphics, window displays, and short-form cuts built specifically for social, so every surface, digital or physical, carried the same visual weight.